This Week's Guests:
Author - Rana Nejem

Episode 330

"Rethink Production presents "Live From America Podcast" - a weekly show that combines political commentary with humor. Hosted by the comedy cellar owner Noam Dworman and producer Hatem Gabr, the show features expert guests discussing news, culture, and politics with a blend of knowledge and laughter.

About Rana:
Everything I do is about changing behavior and attitude. I help business executives, diplomats and government officials refine their professional profile and increase the impact of their personal presence by making shifts in their attitude, behavior and appearance.

I founded my company – YARNU in 2013 (an Arabic word meaning to look towards, to aspire to with calm and serenity). YARNU helps people distinguish themselves by raising their social
and cultural intelligence, enabling them to float with ease and confidence from one situation to the other. Certified to use a number of tools that measure behavior and culture, we work with businesses and organizations to help them create the organizational culture that best supports their objectives and values.

My first book “When in the Arab World: An Insider’s Guide to Living and Working with Arab Culture” was published in the UK May 2016, and the second expanded edition came out in 2019.
I am regularly invited to speak on the subject of cross-cultural communications.

I started out my career as a broadcast journalist with Jordan Television. After working with CNN during the First Gulf War, I moved to the Royal Hashemite Court where I was responsible for
His Majesty the late King Hussein’s International Media Department for 2 years. I then moved into the field of communications and public relations leading the public diplomacy and communications work of the British Embassy in Amman for 18 years.

I carry a Masters degree in International Communications and Negotiations from The Fletcher School of Law and Diplomacy. I am certified by The Protocol School of Washington in International Protocol Management and am a certified coach in Inter-Cultural Intelligence and a Facilitator in the psychometric tool Everything Disc

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