Episode 34: Heidi Luerra
Check out one of the young mover and shaker of the art world: Heidi Luerra. She is an art entrepreneur who made it her business to showcase a wide range of artists all across the globe with RAW:natural born artists, the world’s largest independent arts organization. She recently launched her new book to continue on with that vein, helping artists & creatives with the business side of art-making entitled "The Work of Art, A No Nonsense Field Guide for Creative Entrepreneurs".
Order Heidi's book here: "The Work of Art"
Bio: Heidi Luerra is the Founder & CEO of RAW:natural born artists, the world’s largest independent arts organization. For almost 20 years, Heidi has worked with creatives and artists of all types. Originally a Northern California native, Heidi moved to Los Angeles at age eighteen to fulfill her dream of being a fashion designer, in turn, earning her business stripes the hard way as an independent creative entrepreneur. Over the past decade, Heidi has grown RAW to a worldwide operation in over 80 cities with almost 200k artists in the RAW community. She currently oversees a team of sixty from RAW headquarters in downtown Los Angeles. On September 17, 2019 Heidi launched her first book, "The Work of Art, A No Nonsense Field Guide for Creative Entrepreneurs (written by a creative entrepreneur who has endured her share of nonsense)."