Episode 34 - How Balwyn Canteen became one of the best burger shops in Melbourne by working with food influencers and keeping quality
Episode 34 - How Balwyn Canteen became one of the best burger shops in Melbourne by working with food influencers
I feel so lucky to have DJ Richards finally on a podcast after years of asking. He and his wife Adela have built one of the best burger/donut businesses in Melbourne and in this podcast, we go through step by step in how they built it.
Working as a chef for many years, he wanted to combine his love of baking and burgers and create their second very successful venture, Balywn Canteen. DJ and Adela were self-aware enough to use the power of social media in 2015/16 to grow their first venture, Heroes, and realised that the food influencers were gaining a lot of prominence and exposure on social media.
They were smart enough to foster the power of social media and work with the influencer brigade to gain market insights and product development ideas in a saturated Melbourne burger landscape.
Today Balywn Canteen stands as one of the best, most loved and most creative burger and donut venues in the country and this podcast shows how DJ and Adela were able to build it without losing their humble appeal.
If you are starting a venue now or looking to seriously grow revenue, then this is a must-listen!
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