Episode 37: Sherry Graziano, (Head of Digital, CX and Marketing) | Anchored in Purpose, Unstoppable in Growth
Update: 2025-08-18
Description
Welcome to today’s episode! I’m thrilled to be joined by Sherry Graziano, Head of Digital, client experience and Marketing - a forward-thinking leader at Truist Bank who’s helping shape the future of banking through innovation, empathy, and purpose-driven strategy.From evolving brands, to pioneering digital experiences to strengthening generational collaboration, Sherry Graziano brings a unique lens to what modern leadership and marketing looks like in financial services leading to unstoppable impact.Three key takeaways from Sherry today
- Clarity Comes from Knowing What You’re Not
Sherry reminded us: it’s just as important to define what your brand doesn’t stand for as what it does. Boundaries bring focus—and focus fuels growth. - Purpose Drives Positioning
When your purpose is clear, your message, market fit, and value proposition all align. That’s how brands move from being one of many to the one that matters. - Relationships Builds Trust. Trust Builds Confidence.
People don’t just buy what you sell—they believe in why you do it. When you lead with care, you earn trust. And when you earn trust, growth becomes unstoppable.
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