In this episode, we break down a viral xAI hackathon project that lets AI dynamically insert product placements into TV shows and movies.



Not ads.

Not sponsorships.

Actual objects inside the scene.
 
This goes for new shows AND old. 


Coffee cups in Suits replaced with Coca-Cola cans.

Headphones in Friends swapped for modern brands.

Clickable product placements inside Netflix-style interfaces.



Tas loved it but Tim is foreseeing absolute abuse of the tech and he explains why. 



In this episode, we cover:

• Updated LinkedIn demographics data from Tas and why reporting on it is messier than it looks (long way of saying Tas was wrong?)


• It's that time of year again - SaaS is increasing prices but is 3x acceptable? Kit faces backlash while competitors cash in on the bad PR. 


• Hustle culture is now going fully off the rails


• And…the possible return of the crying CEO??

B2B is messier than your family drama during holiday get-togethers. 
 

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 Connect with the hosts:

Tim Davidson – linkedin.com/in/tadavidson41

Tas Bober – linkedin.com/in/tasbober



 Subscribe for more no-BS breakdowns of the internet’s wildest B2B moments.



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Today's episode is brought to you by Exit Five. Thanks to Dave and the Exit Five team for being OG supporters of Notorious B2B.



Tim and Tas have both been members since the beginning and get a ton of value from being part of this community.



Join the top community of B2B marketers now at ExitFive.com and get access to one of the 30+ in-person events Exit Five is hosting in 2026.



Also, we heard Dave is super jacked, a millionaire, a great father, a speed reader, he’s run 300 marathons, and donates over $1M a year to very important charities.



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Also, special thanks to our friends at Vector - the only ad platform brave enough to say what we’re all thinking: native targeting is a scam.



Vector lets you build audiences by name. Not “job title at tech company.” Actual people who clicked your ad, visited your site, or creeped on your pricing page. (Also, the branding has cute ghosties. What more do you want?)



Check them out at vector.co and stop paying to show ads to your uncle’s dentist’s cousin.



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Finally, huge shoutout to Sahil, CEO of Spiralyze, the company that captures winning A/B tests from 78,000 websites. He kinda knows what works on B2B websites.


This February, he's teaming up with folks like Anthony Pierri, Jess Cook, Rob Kaminski, Alina Vandenberghe, and our very own Tas Bober, to host Above the Fold - a workshop-style event designed to help you build a better website.



No keynotes. No panels. Just hands-on, practical sessions you can actually use. 



Join us in February. Get the details at spiralyze.com/abovethefold