DiscoverDrive and ConvertEpisode 39: Chasing Bad Forecasts
Episode 39: Chasing Bad Forecasts

Episode 39: Chasing Bad Forecasts

Update: 2021-08-18
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There's currently lots of frustrations in the E-commerce world around ad performance. What we all expected to happen in 2021 is not happening. Cost per click is up, sales have dipped, and the data is telling us that there is a lack of volume of sales –– but is this just poor advertising channel performance? Or is this pandemic hangover as more folks rush back to retail? Today, Ryan and Jon unpack these questions.

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Episode 39: Chasing Bad Forecasts

Episode 39: Chasing Bad Forecasts

Jon MacDonald and Ryan Garrow