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Episode Summary: 

In this episode, host Christophe Lephilibert speaks with Theo Reichgelt, founder of the e-mobility-focused marketing agency Next Industry. They dive into the unique challenges and opportunities CPOs face when it comes to marketing and branding — from making technical products relatable, to educating new EV drivers, to convincing site owners of the value of hosting chargers. 

Whether you're leading a network, scaling a brand, or just trying to simplify your message in a complex space, this conversation is packed with practical advice and fresh perspective. 

About the Guest: 

Theo Reichgelt is the founder of Nexxt Industry, a marketing agency specialized in the EV and e-mobility space. With a background that includes working at Allego and supporting dozens of companies across Europe, Theo brings deep experience in turning technical offerings into clear, compelling brands. 

🔗 Connect with Theo on LinkedIn 

Topics Covered: 

• Why branding in e-mobility starts at the charge point 
• The common marketing pitfalls CPOs fall into — and how to avoid them 
• Educating vs. selling: what new EV drivers really need 
• The importance of B2B and B2C messaging for CPOs 
• How to simplify complex technical propositions 
• Why storytelling is the new differentiator in a specs-driven industry 
• The growing role of marketing in the commercial success of CPOs 

Related Episode - Episode 18: "Marketing Leaders at CPOs - Building Brands from the Inside"

 A great companion to this episode, focused on in-house marketing strategies at CPOs.
🔗 Listen now 

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