Episode 4: 6 Steps to Market Message Resonance
Why do you think people buy? Most think that people buy things because of the features, or because of how it looks, or how fast it is, or whatever.
Nope. That's not why people buy things.
If you understand the 'why' people buy things, you'll be able to create really compelling messaging and you will find the balance (and magic) of Market-Message Resonance.