DiscoverNo Yuck Marketing ShowEpisode 4: On "Value" - what your prospective clients find "valuable"
Episode 4: On "Value" - what your prospective clients find "valuable"

Episode 4: On "Value" - what your prospective clients find "valuable"

Update: 2018-06-01
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A quick insight into "value": you see this all the time: some vendor starts attaching random 'values' to their 'modules' ...

... this module is worth $500, and this module is worth $997, and and and ... and the total is $14997.
But today, you can get it for no, no $14997, not even $9997, heck not even 97, but only $7.
What they've just done at this point is demonstrate a complete LACK OF UNDERSTANDING of what is value to their prospective clients.
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Episode 4: On "Value" - what your prospective clients find "valuable"

Episode 4: On "Value" - what your prospective clients find "valuable"

Veit Schenk