Episode 40 : Ajay Chauhan (ED, Parle Products) | A Century Of Trust
Update: 2025-10-20
Description
Today, I am thrilled to have on the show, my friend, Ajay Chauhan, Executive director at Parle Products based in Mumbai, India; a third-generation leader from Parle Products — the company behind Parle-G, the world’s best-selling biscuit brand (in volume). We’ll talk about what it takes to build a century of trust with Ajay Chauhan.Three big takeaways stand out for me today —
- first, legacy isn’t inherited, it’s reinvented. Ajay showed us that tradition only thrives when it adapts.
- Second, trust is the ultimate marketing strategy. Parle-G didn’t need to chase trends — it earned love by being there, consistently, for everyone.
- And finally, premium doesn’t have to mean exclusive. Parle’s story proves that growth and inclusivity can go hand in hand.
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