Still using your LinkedIn profile like it's a résumé? If you're a business owner, that's a missed opportunity.

In this episode of Get Digital Marketing Results, we explain how to turn your LinkedIn profile into a client-friendly business asset. Whether you're trying to attract leads, grow your visibility, or build trust with referral partners, your profile should show who you help and how Not just list your past jobs.

Most local business owners still have "President" or "Owner" as their headline, and a summary that says nothing to the person reading it. That doesn't work if your goal is to build relationships and grow your business.

Here's what we walk through in this episode:

• How to write a headline that clearly says what you do and who you help

• Why your "About" section should feel like a conversation with your ideal client

• The role of your CTA (call to action), Featured section, and searchable keywords

And yes, you can, and should, edit out old roles or career paths that don't support what you do now. If you worked in a different industry ten years ago, go ahead and delete that!

If someone lands on your profile today, would they know what you do, who you help, and what to do next? If not, now's the time to update it.

🎧 Learn more: www.delosinc.com/episode423

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