Is your podcast working as hard as you are?

In this episode of Podcast Growth Tools, I sat down with Brie Groves, host of the Drink Less Lifestyle podcast and founder of the 5-Star Funnel™ method, to talk about how she turned her podcast into her number one lead generator, community-builder, and revenue driver.

We walk through the exact strategies she used to grow her podcast downloads by 5x, double her email list with a quiz funnel, and build a business that’s aligned with her values (not just hustle).

Brie’s story is a masterclass in what happens when you stop treating your podcast like a passion project—and start treating it like a powerful growth tool.

If you’re a coach, course creator, or online business owner with an established podcast, this episode will help you shift from “just creating content” to building a funnel that works on autopilot.

What We Cover:

• How Brie grew her downloads by 5x without chasing algorithms
• The secrets to building a loyal listener base
• Using the 5-Star Funnel™ to drive email list growth
• Creating podcast episodes that convert to high-quality leads
• Why your show should reflect your values—not just your niche
• The importance of repurposing, SEO show notes, and automation
• How to make your podcast sustainable (and not a source of burnout)

Timestamps

• 05:10 – How podcasting became Brie’s biggest trust-builder
• 07:33 – The ripple effect of consistent podcast content
• 09:45 – Brie's process for turning episodes into visibility
• 12:18 – Why repurposing isn’t just copy/paste
• 15:06 – Using podcast SEO to fuel blog traffic
• 17:45 – Her 3 favorite ways to reuse podcast content
• 20:10 – Mistakes she sees podcasters make with repurposing
• 22:55 – The mindset shift that made podcasting sustainable

If you're ready to turn your podcast into your biggest marketing asset, you’ll want to hear every minute of this one.

1. Explore more at: https://www.podcastmarketinghub.com
2. Get your free toolkit: https://www.podcastmarketinghub.com/free