Episode 45- Leveraging Email Marketing to Increase Sales Up to 80% for E-commerce Brands| Interview with KC Chow
Description
In this episode, we interviewed KC Chow who started Email Marketing as a side hustle during college in 2017 and later went on to build a multi 7-fig email marketing agency.
In this interview, we spoke about his journey towards building a successful agency, his ideas and learnings of email marketing and how it can be helpful for entrepreneurs in the e-commerce space.
In this interview, KC shares:-
Biggest mistakes made by e-com entrepreneurs in terms of backend profit maximization.
Have his clients been facing any dip in revenue due to IOS 14 updates.
The biggest mistakes businesses make in email marketing.
What percent of extra revenue can be obtained by utilizing backend profit systems like email marketing?
What kind of emails to send to our mailing list with examples.
Apart from email marketing, what other sources to use for backend profit maximization?
The best email sequence
Frequency of emails to our mailing list.
How to approach starting sending emails to one’s mailing list?
How to clean the mailing list for unresponsive members?
How to address the falling conversion rates with Privy
The right time to start email marketing.
How many emails to schedule and the gap between the two emails?
No.1 advice to the podcast listeners.
References:
KC’s FB: https://www.facebook.com/chow.k.chin
Linkedin: https://www.linkedin.com/in/kokchinchow
Website: https://kcchow.agency/
References: https://omnisend.com.
Use the referral code NISHKARSH10 to avail a 10% discount on all KC Chow Marketing Services.
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