Episode 46 - Why customer service can beat price everytime.
Description
With so many businesses fighting for your hard earned dollar these days, Damien points out why customer service will be your point of difference during tough times – and right now we are entering some challenging times both as a consumer and a producer.
The tough economic times have finally pushed many organizations to the point where prices have to be raised on products and services. While we know that the price increases are motivated solely by the harsh economic times, how will customers perceive the action? While customers are concerned about price, in almost every instance a customer will be willing to pay a bit more to receive better service. Why is this the case, and how can this fact be used to the advantage of an organization?