Join Allison Grealis as she talks to sisters Alex Heileman and Madison Trejo from Elite Biomedical Solutions, where they function as Chief Operating Officer and Chief Vision Officer, respectively. Known for her people-first leadership style, Alex blends her expertise in healthcare  with a teacher’s ability to connect and plays a vital role in shaping Elite’s culture, innovation, and long-term vision. Formally trained in graphic communication design, Madison has a passion for building successful brands and has successfully built the marketing and brand strategy for Elite Biomedical Solutions.

We’ll hear more about Alex and Madison’s journeys into leadership and how they work together to navigate the unique challenges and rewards of running a family-owned business.