Episode 489: Charlotte Hornets' Shelly Cayette-Weston on Business, Buzz, & Partnering with Judi Health
Update: 2025-10-13
Description
The Charlotte Hornets are redefining what it means to be a modern NBA franchise through innovation and fan-first strategy. Shelly Cayette-Weston, President of the Hornets, goes Inside the ICE House to share how the team’s jersey patch partnership with Judi Health reflects a deeper commitment to performance and innovation. She discusses how a strong draft class and renewed focus on engagement are energizing the fan base and elevating the brand.
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