In this episode of ScaleUp Radio, Kevin Brent is joined by Joe van Gelder, CEO and co-founder of Powdr – a SaaS-enabled consultancy that's revolutionising the way businesses build and use financial models.

Joe shares the journey of transforming a traditional consultancy into a product-led business by solving a real-world pain point: fragile, expensive, and ineffective financial modelling tools. With Powdr, he's helping scaling businesses make better strategic decisions – faster and more affordably – using robust, investor-grade financial models.

The conversation follows the typical ScaleUp Radio three-part format:

1. The Business & Model – We explore Powdr's journey from a founder-led consultancy to a scalable SaaS-enabled platform.
2. Scaling Challenges – Joe opens up about raising £1M in just 3 months, navigating panic post-investment, and the shift from referrals to structured marketing.
3. Quickfire Questions – Including what success looks like, key influences, and the one piece of advice he'd give to others on the scaleup journey.

 

Key Takeaway:

Use your own product to prove your value – it's the most powerful pitch you'll ever make.

Make sure you don't miss any future episodes by subscribing to ScaleUp Radio wherever you like to listen to your podcasts – and why not give us a follow.

For now, continue listening for the full discussion with Joe.

 

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/kevin

You can get in touch with Kevin & Granger here:

kevin@biz-smart.co.uk

grangerf@biz-smart.co.uk

 

Kevin's Latest Book Is Available!

Drawing on BizSmart's own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.

More on the Book HERE - https://www.esusgroup.co.uk/

 

Joe can be found here:

https://www.linkedin.com/in/joseph-van-gelder/

https://www.powdr.co.uk/

 

Resources:

The Rest Is History podcast - https://www.youtube.com/@restishistorypod

The Rest Is Money podcast - https://www.youtube.com/@restismoney

The Rest Is Politics podcast - https://www.youtube.com/@restispolitics

Fathom app - https://www.fathom.ai/