Episode 56 – Search Engine Optimisation with Sam Penny
You know how when you search something in Google, it says it finds 185 million results in less than a second? Have you ever wondered how Google decides which webpage to list first? Think about it, how do you rank hundreds of millions of web search results? And how do you do that across an infinite number of possible search terms covering every possible domain of human knowledge? I mean, do people working at Google even understand how this works?
These questions are really important. Today Google accounts for 96% of all internet searches in Australia. And the results it gives us impact so many of our most important decisions, like those around our health, finances, and even our understanding of what is true.
In this episode, Caspar speaks with 27-year-old Search Engine Optimisation (SEO) specialist Sam Penny. After studying literature and politics, Sam began working in digital marketing as part of a charity job, before doing a masters in marketing specialising in digital technology and statistics. He now works for the Melbourne-based digital marketing agency "Optimising" with clients across a wide range of sectors.
Sam and Caspar binge think what SEO is, how he transitioned from a love of chemistry and potential career in pharmacy to journalism to SEO, and the darker side of the industry plus more.