Kurt and Kristen Luidhardt sit down with Ryan Coyne - the entrepreneurial force behind We the People Wine and CEO of Starboard, a conglomerate of view-driving, interest grabbing publications. This episode packs a punch, as Ryan shares his extensive experience in digital agencies, publishing, and consumer brands. Listen as he unpacks the success story of We The People Wine, from inception to selling in 3,000 locations, and emphasizes the importance of integrating core values into branding and marketing. 

Ryan also digs into his strategic takeover of Parler, the robust center-right challenger to Twitter, revealing how businesses can leverage niche markets with pinpoint precision. Discover Ryan's expert tactics for engaging audiences through savvy email marketing and powerful influencer partnerships. Kurt, Kristen, and Ryan also examine what truly drives the Liberty Spenders audience. Plus, Ryan shares why he believes we're only scratching the surface of a major shift in consumer behavior.

Key Highlights:

⭐ Understanding Liberty Spenders: These consumers prioritize businesses that align with their conservative or faith-based values.

⭐ Value-Driven Branding: Incorporating core values into your brand can forge strong connections with this audience.

⭐ Brand Pivoting for Retail Success: Discover how Ryan skillfully repositioned We the People Wine from a politically charged brand to a celebration of American exceptionalism, dramatically expanding its market presence and consumer appeal.

⭐ Specialize to Succeed: Learn how targeted products attract loyal customers and uncover the best marketing techniques for promoting specialized offerings to a focused audience

Takeaways:

• Brands that champion conservative, faith-based, or American exceptionalism values are thriving in today's market.


• The importance of adaptability in business, as shown by Ryan's ability to pivot his wine brand to achieve greater market acceptance.


• Effective strategies for digital content distribution and audience engagement in a politically charged media environment.


• Integrating philanthropic efforts into your business can boost brand perception, customer loyalty, and employee morale.


• Utilize platforms like email lists and influencers to reach and engage with Liberty Spenders.

Don't miss out on the strategies that could redefine your approach to business and marketing in the realm of Liberty Spenders.

Subscribe now to join the Revolution in Business Mastery and Market Innovation—Only on the Liberty Spenders Podcast!

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Watch the full video version: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA

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