Episode 60: Confident Decision Making — Katie Bouton
Description
This week on The EnTRUEpreneurship Podcast, Wes interviews Katie Bouton, Founder & CEO of Koya Leadership Partners. Katie’s company is an executive search and strategic advising firm that matches top talent to mission-driven organizations, such as nonprofits. Bouton compares the growth of her company over the past 6 years to a rocketship, and the comparison is not a bad one. Koya is projected to rake in $20M in revenue this year, has been featured on the Inc. 5000 list, and has recently been identified as one of the 50 fastest-growing women-owned companies in the US.
For Bouton, the choice to experience rapid growth required a newfound trust in herself. For too long, Katie waited for others to make decisions for her, until finally she realized no one really knows what the “right choice” is — that, most times, you just have to pick a path and go for it. On the podcast, Katie relives her company’s incredible journey from $50,000 to $20M in revenue and shares some inspiring advice for entrepreneurs about the importance of confident decision making.
The EnTRUEpreneurship Takeaway:
“Stop looking for the right answer. Just pick one. Try it. If it doesn’t work, do something else."
“When I decided to really go for it, I just woke up one day and realized, ’Nobody has any idea what they’re doing. We’re all guessing. And we’re all failing fast and getting comfortable with risk.’ When I made that switch in my mind, everything really took off from there."
“I realized within the first few years that I could take a bunch of projects that would make payroll, but they actually took up a lot of time and were distracting from the thing I wanted to get really good at."
“I had no seed funding. I just had an idea."
“There came a moment where the business got big enough where I could no longer do the work myself or be very close to the actual product. That is a moment where every entrepreneur has to decide, ‘Am I running a consulting business, or am I running a business?’"
“If you’re an entrepreneur, one of the things you realize pretty quickly is that you will make a lot of mistakes. In the early years, I made the mistake of trying to do everything myself."
“The pressure of payroll and wanting to grow — it’s sort of a vicious cycle where you need money to grow and you need resources to grow. It can be a trap to keep taking the work that you know you shouldn’t take."
Bullet Points (w/ timestamps) - Highlighting key topics discussed:
3:08 : Katie explains how she grew up around entrepreneurship, even though she wasn’t aware of it at the time.
4:16 : Katie discusses how her focus shifted from PR and journalism to organizational development and the turning point when she decided to start her own business.
6:43 : Katie retells the earliest days of the business, including her first goals, and describes how she landed her first client.
11:49 : Bouton shares how her business gradually transitioned from end-to-end human resources to executive search and speaks on the importance of narrowing your business focus.
14:12 : Bouton mentions some mistakes made as an early entrepreneur, including living under the pressure that she had to do everything herself.
15:36 : Katie describes the external factors that drove her to hire her first employees.
17:07 : Bouton explains how her company went from steady growth to explosive growth and the types of challenges and adjustments that had to be made in response to that growth.
18:55 : Katie discusses the mental change that took place when she decided that Koya was going to be a fast-growing company.
20:14 : Katie describes Koya in its current state and opportunities for future growth.
21:22 : Katie shares some advice around making decisions fast and being willing to take risks.
Bulleted List of Resources —
Katie Bouton
Koya Leadership Partners




