Episode 62: Where Marketing is Headed in 2023 and Beyond
Description
In this episode of Imperfect Marketing, I get to speak with Ben Lund of Rise Marketing Group. We have an amazing conversation and explore several 2023 marketing trends he sees developing.
Here's a quick little cheat sheet of topics:
- AI
- Machine Learning
- Automation
- User First Relationships
- Strong Creative
These are great things to consider as we move forward in our marketing planning for this year.
We discussed how Google, Facebook, and other media sites are becoming more innovative and can help us drive more conversions. But don't get too excited—this isn't an excuse to skip defining your target audience! Understanding your target audience and building a relationship with them is still extremely important.
Click here to access the transcript and follow along!
Looking to connect with Ben?
Resources discussed or related to this episode:
- Mobile Monkey
- Defining Your Target Audience, Free download
- Learn about other 2023 marketing trends
- Is short-form video right for you?
- What IS a brand?
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