Welcome to Episode 63 of the Freedom Factory Podcast! In this episode, host Brandon Cunningham shares one of the most powerful frameworks for building a thriving network marketing business: the 5 & 5 Rule.

After nearly 16 years in the profession—front row, front seat—Brandon has seen what works and what doesn’t. And while goals are great, it’s standards that shape your future. This episode is a masterclass in setting the right standards to create leverage, duplication, and long-term growth.

Brandon breaks down the two non-negotiables every leader must adopt:

• Keep 5 active, commissionable frontline partners at all times

• Get those 5 to every major destination event

Why? Because events build belief, and belief drives behavior. When your partners attend events, they come home with renewed energy, clarity, and commitment—and that translates into hours of productivity you didn’t have to personally invest. It’s the ultimate leverage.

Whether you’re just starting out or leading a large organization, this episode will help you reset your standards, reignite your team, and build a business that grows with or without you.

🔍 What You’ll Learn:

• Why standards outperform goals in business

• The difference between team management and team growth

• How to calculate the true value of event-driven leverage

• Why 5 active frontline partners is the magic number

• How to use events to multiply your time and income

• What to do when your team stalls—and how to fix it fast

This episode is a must-listen for anyone serious about building a legacy business in network marketing. If you’ve been stuck in management mode or wondering why your team isn’t growing, this is the reset you need.

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