Today's episode we dive deeper into "The Rise of the Conscious Consumer" and how visual storytelling can empower your business and brand to reach them, connect with them and further deepen that bond.
If you don't know, or if you were not aware, the rise in the conscious consumer is a movement whereby consumers vote with their dollar. That's' basically all of it in a nutshell, and I think a lot of brands were definitely taking notice in 2020.

Obviously things shifted there in more ways than one.  But I feel like in 202, us being in December now, it was like the emergence of the solidification process of that.

And a lot of brands, not only was it "exposure" as 2020 has been thought to be the year of exposure, like everything was brought to light, so-to-speak. 2021 for me, as well as just like the brands and clients that I consult with, the biggest thing that I have been working with them to drive home is the acceptance of that. And, you know, it's not a bad thing. You know, how the old folks say, "what's done in the dark, comes to light."


That's not always a bad thing. You know, I think a lot of people, they get nervous with change, and when things come up, but you may not feel a hundred percent equipped and ready to face them, but in reality, we may not ever be quote  or unquote "ready" but we still have to take action and move because movement is life...

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