Episode 7 - Speaking the Non-Marketers’ Love Language
Update: 2018-08-01
Description
Sometimes marketers feel all alone because they think no one else really gets marketing. In fact, if they are honest, many leaders really don’t get marketing. These leaders just don’t understand it because it’s media, it’s content, video, digital platforms and many other things the typical non-marketing leader may not have had much if any experience with in their career. So, it’s up to the CMO and the marketing team to speak the non-marketer’s love language. That means keeping your marketing-speak to a minimum and instead relating what marketing is doing in terms of growing revenue, improving employee morale and enhancing long-term client loyalty. Chances are, spinning your marketing updates in this manner will score more kudos and “well done” responses by the leadership team –– those same leaders will then actually understand how you are helping them to grow the business.
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