Episode 70: NAPA Senior Director of Marketing Emily Schneider on ‘Getting Back to Our Roots’
Update: 2025-05-15
Description
In this episode of DriveTime, Emily Schneider, senior director of marketing at NAPA Auto Parts, discusses the NAPA Know How Campaign. She also talks about the company's emphasis on B2B customers and its 100th anniversary celebrations this year.
NAPA defines the professional technician as its core customer—the person who throws away the NAPA box every day. This focus on B2B customers sparked a strategy to return to NAPA’s roots with a fresh take on its iconic “NAPA Know How/The Pros That Know” tagline.
NAPA defines the professional technician as its core customer—the person who throws away the NAPA box every day. This focus on B2B customers sparked a strategy to return to NAPA’s roots with a fresh take on its iconic “NAPA Know How/The Pros That Know” tagline.
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