Episode #70 – John & Joe Gaither, CEO & CMO of Feetures
Update: 2025-09-04
Description
John and Joe Gaither are two of four siblings representing the second generation (with excellence) of Feetures, a business at the forefront of performance sock innovation.
In this episode of GENeration EXcellence, we hear from John and Joe Gaither, sons of founder Hugh Gaither, who was inspired in a specialty running store to get back into the sock business—but this time with a focus on performance and purpose around his passion for running.
Now, nearly 25 years later, John and Joe are running Feetures into new territory—from golf to direct-to-consumer success—while honoring the legacy that shaped their journey.
Please enjoy this conversation with two brothers who demonstrate how a family-led business can successfully blend entrepreneurship, an intense competitive drive, and service to others.
In this episode of GENeration EXcellence, we hear from John and Joe Gaither, sons of founder Hugh Gaither, who was inspired in a specialty running store to get back into the sock business—but this time with a focus on performance and purpose around his passion for running.
Now, nearly 25 years later, John and Joe are running Feetures into new territory—from golf to direct-to-consumer success—while honoring the legacy that shaped their journey.
Please enjoy this conversation with two brothers who demonstrate how a family-led business can successfully blend entrepreneurship, an intense competitive drive, and service to others.
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