Episode 73: Building Authority with Your Copy, Content and Messaging
In today's episode, I'm speaking about how you can (and need to) be building authority with your copy, content, messaging and overall marketing strategy in your business. Listen in to hear what building authority is NOT, and why you already have everything you need in order to show your ideal clients that you are an expert and the person they need to help them. I'm giving you 3 things you can start doing today to showcase and build your authority in your copy, content and messaging that don't rely on arbitrary "evidence" of your value. Learn more about The Brand Messaging & Marketing Elevator – my new mastermind that kicks off in June.