Episode 76: The Conscious Entrepreneur - The Jaipur Rugs Journey | Nand Kishore Chaudhary
Update: 2025-11-07
Description
Some conversations teach you.Some transform you. My talk with Nand Kishore Chaudhary (NKC-ji) wasn’t about business - it was about consciousness.He reminded me that leadership isn’t about control, but about connection. Since that day, I’ve rethought everything - from creation to consciousness to what success really means.Watch this episode of #DamaniTalks - it’s one of those that stays with you long after the credits roll.Highlights:
- Grew up in Churu, Rajasthan, and turned down a secure government job to follow his passion for people and nature through business.
- Defined business as “next to love” - a force to create and preserve civilization - and built Jaipur Rugs on this soulful philosophy.
- Empowered over 40,000 artisans, 85% of them women, by building trust in tribal communities and transforming them into extended families.
- Launched the award-winning Manchaha Project, enabling rural artisans to express their creativity and win global design recognition.
- Scaled Jaipur Rugs to a ₹1,000 crore brand across 90+ countries while preparing for an IPO rooted in purpose, not just profit.
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