Episode 776 | How Bootstrapping Led to a Life-Changing $90M SaaS Exit
Update: 2025-05-27
Description
What’s it take to bootstrap a niche SaaS to $90M without raising a dime?
In this episode, Kevin Wagstaff joins Rob Walling to share how he and his brother bootstrapped Spectora from a scrappy MVP to a $90M valuation. It’s a masterclass in finding traction in unsexy markets, building with empathy, and making smart bets like embedded payments.
Topics we cover:
- (4:39 ) – The surreal moment Kevin and his brother became multimillionaires
- (9:14 ) – Why a mobile-first approach won in an outdated, overlooked niche
- (17:39 ) – How adding payments created a second revenue stream and bigger valuation
- (20:36 ) – The early hustle: trade shows, 6 AM demos, and Facebook group tactics
Links from the Show:
- SaaS Launchpad Course
- MicroConf
- Kevin Wagstaff | LinkedIn
- Kevin Wagstaff (@KevinWagstaff3) | X
- Spectora
- Kevin’s Built to Sell Radio Episode
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
