Put your thoughts into the mix

This week, we're talking about the real cost of food – and the true reality of many of the products that are on supermarket shelves. Inspired by a video from B FRANK Health, we unpack the rise of ultra-processed foods (UPFs), how they’ve warped our perception of value, and why real, nutritious food can feel “too expensive” – despite the fact it shouldn’t be.

Government policy, food affordability, and the staggering profits of retailers compared to plummeting farm incomes form part of the conversation – as we ask: are we valuing food (and farmers) properly?

In part two, we react to Will Evans’ tongue-in-cheek take on farming influencers. Are we all ego-driven disruptors, Only Fans shepherdesses, or sponsored content machines? Or is there room for something more authentic, honest, and impactful in the world of farming content creation?

From UPFs to perceptions, pricing to policy – it’s another episode of real talk from Wilson and Ashley... all with a few meanders off topic too!

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@wilsonandashley

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