Glenn Fisher is a successful author, copywriter, speaker, and writer of the Amazon bestseller ‘The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales’. In 2008, Glenn moved to London, where he worked for a decade as a copywriter for a big international publisher before returning to Grimsby in 2018 to write freelance. Glenn shares valuable insight on copywriting, sales and marketing. In addition, he chats about where to find inspiration and how to feed ideas, tone of voice, originality in the marketplace and the art of asking why.