Episode 8 – Marketing: An enabler to Improving Team Morale
Update: 2018-08-02
Description
Saying that Marketing is a cost center is so ‘old school’. And yet, that may be how traditional leaders think of Marketing. Instead, be the evangelist and tell them that Marketing is an omni-functional enabler to any organization’s culture and morale. With the very best go-to-market strategy and vision, a product, service or perhaps entire company is doomed if the employees — “cast and crew” –– are not onboard and support the go-to-market strategy. So, leave the old school behind and embrace marketing as a way to improve culture and morale. Doing so is the key to delivering a great client experience, building brand and growing revenue.
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