Episode 8 – Inside the Mind of a Customer with Sara Dunn
Update: 2018-04-11
Description
In this episode, we sit down with Sara Dunn and try to get inside the mind of a potential customer of a WordPress product.
Show Notes
- Sara’s Agency – 11Web
- Sara’s Personal Site
- Sara on Twitter
- Sara’s YouTube channel
Key Takeaways
- For Sara, word of mouth is the biggest influence for purchase decisions, including from Slack and Facebook group discussions.
- Screencasts to show off a premium WordPress product’s admin is a big help.
- Step by step documentation is preferred for onboarding.
- As an agency, Sara strives to remove as many hurdles for her clients as possible, including purchasing WordPress products and activating their licenses.
- There should be an easier way to hand off licenses purchased by agencies to their clients down the road.
- Predictable annual subscription costs keep things simple.
- Most premium plugins don’t seem overpriced for Sara’s B2B client projects.
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