Episode 804 | Positioning, Inventing a Category, Marketing Globally, and More Listener Questions (A Rob Solo Adventure)
Update: 2025-10-28
Description
Can bootstrapped founders really invent a new category with AI or is it a trap?
In this solo episode, Rob Walling answers a fresh batch of listener questions covering SaaS marketing, global expansion, and strategic positioning. He shares advice on whether inventing a new product category is ever worth it and the nuances of updating your positioning after launch.
Want to get your question answered? Drop it here.
Topics we cover:
- (2:53 ) – Vertical vs. horizontal vs. orthogonal positioning as a bootstrapper
- (12:37 ) – Is AI making it easier to create a new category?
- (21:19 ) – How to break through mental blocks and actually launch
- (28:36 ) – Local vs. global marketing for SaaS
- (33:01 ) – Self-driving cars: Rob’s past prediction and what reverse statistics can teach founders
Links from the Show:
- MicroConf Remote - Nov 5th, 2025 | Use promo code STARTUPS15 for 15% off your ticket.
- TinySeed - SaaS accelerator for ambitious B2B founders
- Invest in TinySeed
- Episode 783 | Bootstrapping ScrapingBee to $5M ARR and an 8-Figure Exit
- Episode 728 | Bootstrapping Gymdesk to a More Than $32.5M Exit
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!
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