Episode 87: Cracker Barrel's New Logo: What Went Wrong

Update: 2025-08-31

Description

(FROM A NON-POLITICAL, STRICTLY BUSINESS PERSPECTIVE & RECORDED BEFORE THEY REVERTED BACK TO THEIR OLD LOGO). We discuss the situation regarding Cracker Barrel's new logo, the surrounding backlash towards it and how the business world can learn from this fiasco. Why was Cracker Barrel's new logo hotly disliked among the public? We answer this question in great detail and explain the importance of thinking before making drastic changes in business. Former marketing research recruiter Allan Stuckey joins us to discuss.

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