Are you struggling to make your marketing work the way it used to? In Episode 87 of the Versa Business Tips Podcast, host Shaheen Mazloom sits down with Andrew Seidman, founder and CEO of Digital Reach, to break down how AI, search, and customer behavior are rapidly changing the B2B landscape — and what companies must do to stay relevant.

Andrew reveals how to compete in a world where LLMs push “zero-click answers”, Google results are shrinking, and social platforms like Reddit, Quora, and review sites are becoming the new discovery engines for buyers.

With deep experience helping B2B tech companies scale, he shows how brands can build trust, target smarter, and create messaging that actually resonates.

💡 In this episode, you’ll discover:

• Why traditional search is shrinking — and what AEO (Answer Engine Optimization) means for your business

• Why social communities and review platforms matter more than ever

• How data tools like Clay help create high-context, personalized outreach

• When streaming TV (CTV) ads work — and when they’re a waste of budget

• Why messaging beats tools — and how to talk like your customers

• The old-school strategy that still outperforms AI: voice of the customer

• How trust (not features) drives B2B buying decisions

🎯 Key Takeaway:

Nail your message first. Then use AI, data, and systems to scale it — not the other way around.

📌 Chapters

0:00 Intro — How to shine

1:31 Episode start & welcome

1:52 Guest intro — Andrew Seidman

3:49 AI’s impact on search

5:03 Social platforms & review sites

9:29 Data tools & Clay

15:50 CTV ads — pros & cons

21:45 Where to start with AI

23:27 Messaging & customer language

25:48 Old-school marketing that wins

29:37 Trust + brand strategy

31_CANCEL Closing thoughts

📌 Connect with Andrew Seidman:

LinkedIn: Andrew Seidman

Website: digitalreach.com

📌 Connect with Versa Business Systems:

Website: versabusinesssystems.com

LinkedIn: Versa Business Systems

Instagram: @versabusinesssystems

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