Episode 9: A Designers Guide to Choosing Brand Colours
If you're struggling to pick your brand colours, this episode is for you.
When you have a clear direction, picking your brand colours will feel less like picking colours out of thin air and more wahoo!
In this episode, I discuss the thought process behind choosing brand colours and the considerations you need to make when selecting yours.
- Why you can't choose your colours until you understand what you're trying to communicate and to who
- Why looking at your closest competitors can help guide your colour choice
- An example of a brand colour palette that I would pick
- And tips on how to pick the right colours