In the ninth episode of The Extensionists, co-hosts Toban Dyck and Jay Whetter speak with Beef Cattle Research Council Extension and Communications Director Tracy Herbert. Stemming from a lifetime of exposure and genuine interest, Tracy’s knowledge of cattle and everything related is comprehensive and comfortable. She grew up on a mixed cattle and grain farm in Saskatchewan, and her parents were involved in the development of the Speckle Park cattle breed. 

During this episode Tracy talks about how the Canadian Beef Knowledge Technology Transfer Network was created and the research extension gap that it fills for producers. Tracy also shares how she found her way back to working in the ag industry after studying psychology (and communications) in university. 

Listen to this episode to learn more about Tracy and the work that she is doing to help the Canadian beef industry. 

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The Extensionists - Conversations with Great Thinkers in Agriculture is a Burr Forest Group production with new episodes airing every other week on Tuesdays. Hosts Toban Dyck and Jay Whetter have in-depth conversations with industry experts, researchers, innovators, and farmers about the latest developments in agriculture and their implications. With a focus on making complex agricultural topics accessible and engaging, The Extensionists bridges the gap between research and farming by connecting the agricultural community to great ideas and thinkers.

The Extensionists is produced and edited by Abby Wall, coordinated by Ashley Robinson, and directed by Ryan Santschi.