Episode 93: Brief on Blogging for SEO
Description
Before I became a podcaster, I was a blogger. I genuinely enjoy writing and have been really good at it for a long time, but blogging for SEO can be a bit different.
Search Engine Optimization is all about improving your site's ranking in the organic or non-paid section of search results. It's important to focus on if you want to be discovered by your prospects and customers.
So how do you create content that works for Google and people?
Start with your target audience! What are they searching for?
If you don’t know, find out; none of this other information can help if you can't answer your questions.
Okay, so you know what your audience is looking for. What’s next?
Focusing on blogging for SEO!
The number one rule of on-page SEO is to include your keyword in your title tag. When it comes to on-page optimization, your title tag is the most important part of your page. This is the first thing that Google sees that tells it what your page is about.
Don't forget to put your keyword in the meta description as well. When someone searches for that term, Google will bold your keyword, which helps your site stand out even more in the search engine result pages or SERPs.
At the end of the day, it's important to remember that you are writing content for people first. Google can tell if users only spend a few seconds on your page before clicking off, so make sure your blogs add value!
Resources:
- 5 Secrets to Generating Content Ideas
- Identify your target audience
- SEO for your website with Erin Ollila, conversion copywriter
- SEO tips for a WINNING strategy with Stephanie Long
- Controlling your brand's image on Google with Jason Barnard
- Trends in blogging
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