In this debut episode of the Next Level Communications podcast, we talk about why it's SO important to focus on other people when it comes to communicating, whether that's on a personal level, or in business.

In this episode, we cover:

• Why putting human relationships at the core of business transactions leads to better outcomes for both companies and customers. In an increasingly competitive market, empathy and understanding give you a competitive edge.
• The reality that getting curious about what your customers truly want allows you to serve them better (and I do a small rant about asking thoughtful questions, the importance of audience research, and the fact that we'll cover this in future episodes)
• The importance of articulating your value in a way that resonates personally, and why we need to STOP focusing on all the neat features of your product or service at the start of an interaction.
• That success should not come at the cost of compromising on delivering an amazing customer experience. Serving people's needs is the real purpose of business.

Links to stats sources:

https://www.gallup.com/workplace/229424/employee-engagement.aspx?campaignid=18945816141&adgroupid=143633586437&adid=635680356863&gclid=CjwKCAjwmbqoBhAgEiwACIjzEKcW-rvDh69vvO3rUfmzaleiqnr12m2VZ3oHG3XRYh68h5l5wVTevBoC6qoQAvD_BwE
https://backlinko.com/b2b-marketing-stats
https://campaigntoendloneliness.org/facts-and-statistics/

Want to get in touch? Reach out anytime: eloise@olimcomms.com or say hey at https://www.linkedin.com/in/eloiseleeson/