Episode Six: Use Influencer Marketing to Achieve Your Nonprofit Goals
We used to live in a world where we sat down for a TV show and endured constant commercial breaks. It was part of the deal until Netflix, on demand, and mobile-first streaming forced ad agencies to revisit everything they’d ever known. In a similar fashion, influencer marketing may represent the next big shift in advertising. In this episode I discuss how nonprofit organizations can utilize influencer marketing to achieve their marketing goals.