Eric Muriuki on M-Shwari, Fuliza & Building Africa’s Next Fintech Platform
Update: 2025-06-11
Description
M-Shwari scaled to 15 million users in 41 days. Fuliza became a verb. Now, Eric Muriuki is building Loop DFS into the Stripe of Africa.
In this episode of F-Squared, Samora Kariuki goes deep with one of Africa’s most experienced digital finance leaders. They unpack:
The legal architecture behind M-Pesa’s rise
What went wrong—and right—with M-Shwari’s launch
How Fuliza went from pitch to cultural phenomenon
Loop’s pivot from neobank to fintech infrastructure play
Why AI-first hiring might be the future
The case for fintech as Kenya’s next big export industry
No fluff. Just timeless lessons from the person who’s built the most successful digital finance products in Africa.
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