“I truly believe that entrepreneurship is about solving people’s problems,” says host Manjit Minhas in the seventh episode of A Wealth of Women’s Stories. Manjit is joined by Erin Bury, an entrepreneur, speaker, startup advisor and former technology journalist who is creating solutions to people’s problems. As CEO of Willful, Erin leads a company that helps simplify end-of-life planning by making it easy for Canadians to protect their family by creating a legal will online. She is a former Financial Post columnist and CTV News tech reporter, she also advises multiple startups, serves on the board for Save the Children Canada, and is co-chair of the #Tech4SickKids initiative for SickKids Hospital. She was named one of Bay Street Bull’s “2021 Women of the Year”, one of Marketing Magazines “Top 30 Under 30”, and she writes that “her claim to fame” is being re-tweeted by Oprah – twice.

Topics they cover include:

• 0:00 : Erin’s Story: “I was not a born entrepreneur.”


• 3:49 : The path to entrepreneurship: “Yeah, actually, I'm not going to kill this idea. I think it's a great one.”


• 21:20 : The importance of a will: “It's not just about distributing your assets.”


• 28:25 : Women and wills: “For women, it becomes a very emotional exercise to go through estate planning.”


• 32:26 : The impact of the pandemic: “When COVID hit in March 2020, we saw a 600% increase in website traffic overnight.”

Presented by IG Wealth Management

Learn more at ig.ca/women

The views, information and opinions expressed are those of the featured guests, and not necessarily those of IG Wealth Management