Establishing a unique brand identity and leveraging influencer marketing to drive revenue | Bhupendar Madaan - Founder, Theka Coffee
Description
An Indian coffee brand that aims to establish their name for the traditional desi coffee in a market that is chasing after the Italian taste, Theka Coffee is a name that has won hearts across the globe. Theka Coffee is also one of the very few brands that succeeded at securing a funding during Shark Tank India for their unique take to the coffee industry.
In this episode, we get talking with Bhupendar Madaan, the Founder of Theka Coffee to understand how he came up with the idea for the brand and the marketing strategies he has been putting to work to make it succeed. We also deep dive into their popular campaign, Gabru, that won hearts similar to how ZooZoos did for Vodafone, and how influencer marketing has become a primary source of revenue for the business. In addition to that, we are also discussing how their in-house team takes care of creating content for social media, and the importance of keeping a close watch on your ROI.
Tune in for all the insights!
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