Estée Lauder's Global Beauty Expansion
Update: 2025-12-05
Description
Estée Lauder plans to grow its business by creating new brands, targeting younger customers, and tailoring products to diverse cultural needs. The company aims to capture a larger share of the beauty market, focusing on the emerging middle class in regions like the Americas and other developing markets. Estée Lauder remains committed to its strong presence in China while exploring new opportunities and maintaining existing successes. This strategy reflects a broader trend in the beauty industry, as brands adapt to evolving market demands and diverse consumer preferences.
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