Ethical Considerations In A Crisis
“Crisis doesn’t build character, it reveals it.” You’ve heard this many times before. Unless you’re Jared Leto or filming the Big Brother Germany tv show you know the world, the United States and the collective business community are in a crisis based on the Covid-19 panic. We discuss best practices for managing any crisis (health-related or not) and why having lapses in ethical standards or taking a “shortcut” is the last thing you want to do in a time of uncertainty. We filmed this a few weeks ago, before the current state of the nation, but these ideas are always (and universally) the best actions, attitudes and tactics for your business, nonprofit, professional organization, etc… On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
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