We bring The Gambling Files Podcast to you with the benevolence of our virile sponsors Optimove and Clarion Gaming.

No intro this episode, so no need to press that 'skip' button! We dive straight into the action with this special episode.

We have joined forces with one of our beautiful sponsors Optimove to talk stats, the Euros, and what operators can do during this crazy summer of sport. And we’re not even doing it because they’re sponsors, but because IT’S INTERESTING. I know, right!

Jon Collins, Optimove’s strategic services team leader, discusses the betting patterns and trends during the Euro 2024 tournament. We talk about the rise of underdog teams like Austria and the potential marketing opportunities around them, the betting behaviour of fans supporting national teams and the strategies operators can use to maximize engagement and revenue. The conversation touches on topics such as player numbers, gamification, retention, and the unpredictability of the tournament.

In a nutshell:

• Underdog teams like Austria can create marketing opportunities and attract bettors
• Fans tend to bet more on their national teams during major tournaments
• Gamification and promotions can help retain and engage bettors
• Operators should focus on mobile and live betting offerings
• The start of the domestic football season can be a challenge for retention

Choice quotes:

• "Austria has scored more goals than England and France combined."
• "Austria is playing some of the best football at the tournament."
• "40% of bets were made before the tournament, the rest were live in-match."

This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s awesome.