Eurovision: It's more than just a song contest
Description
The UK is due to host the 67th Eurovision Song Contest on Saturday 13th of May on behalf of Ukraine. In the weeks leading up to the main event up to a quarter of a million visitors from throughout Europe and the UK are expected to descend upon Liverpool, where the competition will be hosted.
In the lead up to the event the distinctive branding for the event; bright yellows, blues, and magenta can be seen throughout the city whilst city businesses and community groups offer a wide variety of Eurovision themed activities and workshops for tourists and the local community.
This month Bangor Business School Penny for your Thoughts podcast series is joined by Dr Sonya Hana (Lecturer in Marketing) and Dr Linda Osti (Senior Lecturer in Tourism) to discuss how the Eurovision Song Contest is more than just a song competition; it is an increasingly important tourism and place marketing strategy.
United States
