DiscoverTech Stories from HackerNoonEvery Game is a Party: CEO, Steve Hall, on Digital Strategy
Every Game is a Party: CEO, Steve Hall, on Digital Strategy

Every Game is a Party: CEO, Steve Hall, on Digital Strategy

Update: 2021-06-21
Share

Description

Every AUDL game is a party according to Steve Hall, the CEO of the American Ultimate Disc League. πŸŽ‰ From releasing their first NFT to taking live games to live streams, AUDL is a very digital organization. Despite being in the sports & entertainment industry, Steve tells Amy about his strategic focus on building digital engagement with fans.



In this episode of the Hacker Noon Podcast:



  • How do you get into the CEO mindset? 🧠 (03:29 )


  • COVID-19 pushed AUDL to create the Athletic Care Network - a virtual healthcare system for the players (5:05 )


  • Pivoting to live stream events after the loss of in-person events and building electronic engagement πŸ“Ί (06:58 )


  • AUDL launched AUDL MoMintz, their player video-highlight NFTs. Steve talks about how they were inspired by NBA Top Shot (12:34 )


  • Steve says, "Entertainment is digital now". AUDL takes its digital strategy beyond social media marketing πŸ“² (17:28 )


  • To keep your customers, you need to digitally innovate or you will get left behind. Steve talks about AUDL upcoming digital plans (21:00 )


  • Setting a corporate vision, motivating employees, and establishing trust are important aspects of the CEO role πŸ‘€ (25:49 )


  • Diversity in hiring is important - 35% of AUDL are women, including women who hold leadership positions (28:32 )



Connect with AUDL:



  • You can connect with AUDL on Twitter @theAUDL



Shownotes:




READ HACKERNOON.COM πŸ€–

CommentsΒ 
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Every Game is a Party: CEO, Steve Hall, on Digital Strategy

Every Game is a Party: CEO, Steve Hall, on Digital Strategy

HackerNoon.com