Everything Business, Deepak Raj VP – Loco, Online Content Market In 2020 And The Next Big Thing
At a time when online content consumption seems to be witnessing a dramatic shift due to a multitude of avenues available, we aim to trace the evolution of content and its current shape with our guest, Deepak Raj, on this episode of our podcast series Everything Business.
Deepak, who currently leads Loco (a part of the Pocket Aces group) brings his unique experience to the discussion to help us gain an insight into the online content market scenario in India and how we’re currently placed in the streaming market as well as compared to our global competitors. He further discusses the rise of streaming in India as part of the shift towards immersive content, where OTT streaming via a variety of platforms as well as online game streaming is picking up traction in India.
Our conversation with Deepak further dives into how the Indian market fares in terms of providing opportunities to domestic as well as foreign entrants in the streaming space, how online content can change in the future, the rise of super apps over the years and how marketing strategies for various brands have shifted greatly in terms of interacting with their consumers across different platforms, where social media plays a big role.
All this and much more on this episode of Everything Business, featuring Deepak Raj.
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